Penfolds appoints new creative partner
Penfolds has announced Nigo, the founder of Human Made and artistic director of Kenzo, as its first-ever creative partner.
Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.
Diageo launches The Balance Challenge to promote responsible drinking
Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.
Diageo strengthens ties with Facebook
Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.
Diageo confident in premium future
Consumers are returning to premium purchases, according to global drinks giant Diageo.
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
